ABOUT ME
Hello!
I am a design graduate from the National Institute of Fashion Technology (NIFT), Chennai, with a unique blend of creative, operational, and business experience. For the past five years, I have been actively running and managing a tyre manufacturing and retail business, where I have handled end-to-end operations including production coordination, pricing, inventory management, vendor negotiations, and day-to-day business decision-making.
While managing the business, I made a conscious effort to stay connected to my design roots. I upskilled myself in digital marketing and online promotion to strengthen the business’s visibility and customer reach, and I also took on freelance graphic and web design projects to remain hands-on with creative work. This allowed me to continuously refine my design skills while applying them in real-world business contexts.
Today, my professional interests lie at the intersection of design, operations, and strategy. I enjoy building efficient systems, working with data-driven decisions, and adapting to evolving market needs. I thrive in dynamic environments that demand continuous learning, responsibility, and a balance between creativity and commercial impact.
EXPERIENCE
2016 - 2019
Designer
- Utilized digital marketing strategies to establish NIFT’s Craft Cluster Initiative on various social media platforms, resulting in increased customer acquisition and engagement.
- Collaborated with key entities such as the Ministry of Rural Development, Office of Development Commissioner (Handicrafts & Handlooms), and the National Centre for Jute Development to promote progress within the crafts sector.
- Played a pivotal role in showcasing Pondicherry’s rich craft heritage, further enhancing the initiative’s visibility and impact.
2016 - 2019
Social Media Management
During my tenure from 2016 to 2019, I successfully managed the social media platforms and orchestrated campaigns for the NGO Blue Cross India, Chennai Instagram page.
2017
Design Internship
- Utilized digital marketing strategies to enhance the company’s visibility on Google platforms, resulting in increased customer acquisition and engagement.
- Successfully managed end-to-end operations of a tyre factory retreading business, including production processes, logistics, and client relations. Independently navigated every aspect of business operations, ensuring seamless operations and business growth.
- Expanded the company’s presence by establishing two new showrooms in the city.
- Currently overseeing the accounts to ensure financial stability and efficiency.
2018 - 2019
Design Internship
- During a 6-month internship with KH, I played a pivotal role in digital marketing and branding efforts, bringing them onto social media platforms.
- Crafted three collections of 15 bags each, drawing inspiration from renowned brands like Tory Burch, Massimo Dutti, and Coach – all established clients in the fashion industry.
- This immersive experience not only honed my industry skills but also provided invaluable insights into client relations, material selection, costs, and techniques within real market contexts.
2019 - 2020
Designer
Tritan Leather Pvt.Ltd, Chennai
- Design Team Member at Tritan, leading end-to-end product development for handbags and SLGs. Experienced in tech pack allocation, and optimizing production efficiency.
- Adapt at managing material bookings, collaborating with vendors for cost-effective solutions, and maintaining positive relationships. Skilled in overseeing testing requirements, bulk production orders, and ensuring on-time delivery.
- Diligent in evaluating factories, mills, and suppliers to meet cost parameters. Proven ability to navigate vendor approval processes.
2020 - 2023
Social Media Management
Talwalkars Gym, Siliguri
Led social media management and campaign initiatives for Talwalkars fitness page in Siliguri from 2020 to 2024.
2020 - 2025
Co-Owner
Pioneer Tyre Trading, Siliguri
- Utilized digital marketing strategies to enhance the company’s visibility on Google platforms, resulting in increased customer acquisition and engagement.
- Successfully managed end-to-end operations of a tyre factory retreading business, including production processes, logistics, and client relations. Independently navigated every aspect of business operations, ensuring seamless operations and business growth.
- Expanded the company’s presence by establishing two new showrooms in the city.
- Overseeing the accounts to ensure financial stability and efficiency.
EDUCATION
2015-2019
I completed my bachelor’s degree at NIFT Chennai, specializing in leather design for four years. During this time, I acquired extensive knowledge about fashion and design, exploring various areas such as Leather Industry, communication design and business in fashion. This diverse education equipped me with a broad skill set and a deep understanding of the fashion industry, enabling me to pursue my passion with confidence and creativity.
2023-2024
Digital Marketing
I completed a six-month Digital Marketing course from IIM Skills, where I gained expertise in various aspects of digital marketing. This comprehensive program covered fields such as search engine optimization (SEO), social media marketing (SMM), pay-per-click (PPC) advertising, content marketing, email marketing, and web analytics. Equipped with practical skills and strategic insights, ready to leverage digital platforms effectively to drive business growth and engagement.
2023-2024
Dipolma In Personal Training
I completed a four-month Diploma program in Personal Training from K11 School of Fitness, where I acquired comprehensive knowledge and skills in various aspects of personal training. This program covered areas such as anatomy, exercise physiology, nutrition, injury prevention, client assessment, program design, motivational techniques, and communication skills. Equipped with this diverse skill set, I am passionate about helping individuals achieve their fitness goals and lead healthier lives through personalized training programs tailored to their needs and preferences.
SKILLS
75%
Digital Marketing
92%
Fashion Design
90%
Business Management
90%
Finance
90%
Painting
87%
Adobe Softwares
AWARDS
26 November 2010
Gold Medalist U-16 South Indian Games, Bangalore
Represented Tamil Nadu In 110Metre Hurdles and secured 1st Position